Skip to content
YANMAR announces pioneering 'Customer Journey' focus at METSTRADE.
YANMAR announces pioneering 'Customer Journey' focus at METSTRADE.

Press release -



YANMAR Marine International (YMI), a global leader in marine propulsion and engine solutions, proudly announces its pioneering ‘Customer Journey’ focus at METSTRADE. Designed to carve the way for the company and its customers towards a more sustainable future, the initiative demonstrates YANMAR’s commitment to supporting its customers to take the first steps towards reducing their carbon footprint.

By embracing the marine industry’s efforts to become cleaner and greener, YANMAR leads its customers on their journey to create a sustainable future for the world’s oceans and guides them in the ways they can reduce their environmental impact whilst still enjoying time onboard their vessel.

As a key step in this strategy, YANMAR announced the approval of HVO (Hydrotreated Vegetable Oil) fuel for its marine engines. This is one of the first steps its customer can take easily and affordably in their sustainability journey before electrification becomes more widespread. HVO fuel is an environmentally friendly alternative to traditional fossil fuels providing customers with an eco-conscious option to power their vessels which can be used right away with no modifications required to their engines.

Floris Lettinga, Director of Sales and Marketing commented; “YANMAR is dedicated to supporting its customers with sustainable solutions for the marine industry. Our Energy Transition Strategy represents a significant leap towards a cleaner, more environmentally responsible future. By testing and approving HVO fuel for our engines and by guiding and reassuring our customers in their journey, we are collectively contributing to a healthier planet and more responsible boating along the way to electrification.”

YANMAR understands that sustainability is a shared responsibility. To support customers in their journey towards a more sustainable future, the company suggests a range of proactive steps:

  • Convert to HVO Fuel straightaway: Customers can make an immediate impact by switching to HVO fuel, a cleaner and renewable alternative, now approved for use with Yanmar engines.
  • Regular Maintenance: Proper engine maintenance ensures optimal performance and reduces emissions. YANMAR provides comprehensive support to keep engines running efficiently.
  • Explore Innovative Solutions: Electrification is upon us and YANMAR is committed to sustainable technology, combining their renowned reliable technology with electric power to reduce environmental impacts. Keep abreast of the latest innovations with YANMAR.
  • Raise Awareness: Talking to people in your own boating/marine community about sustainable practices fosters a culture of environmental responsibility. YANMAR Marine provides guidance and information to help enhance awareness on their website:


For further press information, please contact:

Michele Durkin, Global Marketing Manager

Global Marketing Marine Department

YANMAR Marine International B.V.


Tel: +31 36 2050146

Charlotte Bulloch, Snr Account Manager

Saltwater Stone


Tel: +44 (0)1202 669244

Related links



About YANMAR Marine International

YANMAR Marine International (YMI) is driven to create innovative, environmentally responsible marine propulsion solutions through the exploration and progression of advanced technologies. With sustainability at its heart, the YMI mission is to meet the evolving needs of its customers as a trusted partner, supplying cutting-edge products and systems which enhance our customer’s experiences.

The sustainable solutions from YMI are built to help customers take the next step on their journey to minimize their CO2 footprint, while fulfilling their appetite for life-affirming adventure on the water and requirements for onboard comfort. YMI continues to grow its network of service centers worldwide, providing quick and reliable support in over 130 countries.

Based in the Netherlands, YMI is incorporated within YANMAR’s global operations. With its beginnings in Osaka, Japan in 1912, YANMAR is driven by its founding mission to benefit mankind and by a pioneering spirit for world-leading technology across seven business domains on land and at sea.

YANMAR has continued to expand its range of products, services and expertise to deliver total solutions as an engine and equipment manufacturer, providing small and large engines, agricultural machinery and facilities, construction equipment, energy systems, marine engines, machine tools, and components.


Charlotte Bulloch

Charlotte Bulloch

PR Account Manager 07917 907244 LinkedIn
Olivia Reeve

Olivia Reeve

PR Account Executive

Related content

Client Newsroom

Welcome to the Saltwater Stone Client Newsroom, a daily updated resource for editors and journalists featuring news releases, images and videos issued on behalf of our international client base. Saltwater Stone is a specialist maritime communications agency working in the superyacht, recreational marine, shipping, offshore, subsea, fishing, renewables and naval sectors. If you are an editor or journalist wishing to receive Saltwater Stone client news releases direct to your inbox, please click or tap the follow button above.

Saltwater Stone